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Browsing Barbie

20 results

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Diverging Demographics

Stat: Barbie and Rightmove reveal rise of ‘platonic co-buying’ among young women

Barbie and Rightmove have partnered to explore how young women are redefining homeownership, with new research revealing growing interest in buying homes with friends.

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Marketing & Branding

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the focus of the second day of Cannes Lions 2024, with chief marketing officers, brand specialists and authors offering their perspectives.

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Culture & Media

Margot Robbie and Barbie upgrade merchandise with World Tour book

Margot Robbie, the star and producer of the Barbie-themed blockbuster film, has collaborated with her stylist Andrew Mukamal to create an exclusive book, Barbie: The World Tour.

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Culture & Media

Stat: Barbie’s success signals a big appetite for real-life entertainment

While Greta Gerwig’s Barbie movie is undoubtedly a culture-defining blockbuster, new data sheds light on the metrics and what the film means for the future of entertainment.

Barbie Loves the Ocean by Mattel, US
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Design

Mattel transforms ocean-bound plastics into Barbies

In its latest sustainability push, toy brand Mattel has introduced a line of Barbie dolls made from recycled ocean-based plastic.

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Signals

Mattel encourages young girls to dream big

The maker of Barbie has announced the Dream Gap Project, an initiative to raise awareness of how gender bias affects children’s future dreams.

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Marketing & Branding

Makeover

York, UK – Fashion designer Matty Bovan is celebrating girlhood with a new film for Barbie’s 58th birthday.

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Technology

Playful projection

US – The Internet of Things has acquired a recognisable persona with the new Barbie Hello Hologram.

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Culture & Media

Toying with technology

New York – Barbie now has an internet-enabled Dreamhouse, while drones were a big hit at this year’s Toy Fair.