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Browsing Automotives

4 results

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Marketing & Branding

Automotive Advertising Futures

From standard grey to mint green, cars and commercials are turning colourful as brands explore vibrant hues, nostalgia and future-forward designs to connect with consumers.

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Technology

Stat: US car buyers’ interest in electric vehicles at an all-time high

Research from EY released in June 2023 suggests that among the US consumers planning to purchase a new vehicle in the next 24 months, nearly half (48%) intend to buy an electric vehicle (EV) – up by 19 percentage points from 29% in the 2022 EY Mobility Consumer Index.

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Culture & Media

5054 re-invents the car magazine

London – A new magazine has developed an intellectual tone and aesthetic to discuss automotive culture.

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Technology

One step ahead

Japan – Car-maker Mitsubishi is helping to prevent accidents caused by loss of concentration and other cognitive distractions thanks to its latest technology.