All Generations

As the seemingly omnipresent power of global tech giants reaches new levels, a revaluation of individual liberty and agency is under way.

As we move past the ‘free from’ era, consumers are increasingly favouring products that do more with less, bringing flavour and fun back into functional nutrition.

An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set of Codes defining the future language of luxury.

Spearheaded by fashion mastermind Jonathan Anderson, the Spanish luxury house is reaching new heights and mainstream appeal, without compromising on creativity or dedication to craft.

Retail is settling into a post-Covid landscape in which consumers frequently welcome brands into their homes, exploring products, consuming content and making purchases on their devices while still turning to physical stores as part of their shopping journey.