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2 min read
Throwback marketing: Daft Punk stays in the 70s
By Daniela Walker
28.04.2014
Los Angeles – Daft Punk had one of the biggest hits of 2013 with its 70s-tinged party anthem, Get Lucky, and now it is banking on the retro vibe to sell merchandise.
Signals
Marketing & Branding
North America
Nostalgia
Retro