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Samsung is spotlighting the emotional value of everyday moments with Life’s Little Moments, a new film launching alongside the Galaxy Z Fold8 and Galaxy Z Fold8 Ultra.
Burger King has launched Boomer King in France, a limited menu created by the Buzzman agency targeting customers who grew up watching 1980s and 1990s television.
Dior has transformed Eric Carle’s children’s classic The Very Hungry Caterpillar into a 23-piece luxury capsule collection, bringing one of publishing’s most recognisable characters into the fashion house’s playful new era.
Volkswagen has launched a campaign celebrating the 50th anniversary of the GTI, using fan stories to trace the hot hatch’s place in British culture over five decades.
Brands are reframing analogue living as aspirational, using campaigns that position disconnection, presence and real-world experiences as the new status symbols for Gen Z.
Grassroots movement Smartphone Free Childhood (SFC) has launched a campaign film that reframes children’s online harms through the nostalgic lens of a 1990s video rental shop.
Casetify has partnered with Tamagotchi on a global accessories collection that repositions the nostalgic digital pet as both a collectible and a lifestyle symbol.
Meet the citizens armed with knowledge of addictive design and extraction mechanics, they are rejecting algorithms, embracing analogue alternatives and treating friction as protection.
British newspaper The Guardian has remade its landmark 1986 Points of View advert, re-introducing one of advertising’s most celebrated visual metaphors for a fragmented media age.
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