Intelligence
Foresight Services
The Lab
Shop
Account
Get in touch
Signals
Trends
Sectors
Topics
Voices
Academy
Search
Signals
2 min read
Super Coffee asks competitors to steal its recipe
By Lavinia Fasano and
Emily Rhodes
10.10.2021
In its latest attempt to disrupt the sugar-heavy caffeinated drinks industry, the bottled coffee brand has released its open-source coffee code to rivals including Starbucks and Dunkin’ Donuts.
Signals
Marketing & Branding
Food & Drink
Health, Wellness & Sport
Fragmenting Societies