Intelligence
Foresight Services
The Lab
Shop
Account
Get in touch
Signals
Trends
Sectors
Topics
Voices
Academy
Search
Signals
2 min read
Oatly taps into Amsterdam cycling culture for latest drinks pop-up
By
Rose Coffey
28.05.2026
Amsterdam – Oatly is reimagining the drive-thru format around cyclists rather than cars with a pop-up it describes as ‘the world’s first Bike Thru café’.
Signals
Food & Drink
Globalisation Reordered
Europe
Belonging