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In the age of Civic Brands, a new generation of innovators are stepping in where governmental systems are failing to radically reshape the future of healthcare.
US – Healthcare platform Zocdoc is using artificial intelligence (AI) to diagnose users’ symptoms faster.
US – A health app is promoting ‘unsick days’ to change the mentality around taking time off for doctors’ appointments.
Healthcare brands and medical services are taking cues from the lifestyle industries and adopting a sensory aesthetic to de-stigmatise medical products and rebrand them as more human and emotional.
New York – Zee, the new logo for digital healthcare scheduling service Zocdoc, is making the brand feel more human.
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