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As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials into an online setting.
As brands explore the potential of digital showrooms enabled by virtual reality, will fashion buyers be willing to put their money on collections they haven’t experienced first-hand?
Following the London Design Festival 2017, LS:N Global reflects on five of the most thought-provoking works.
Sweden – In an increasingly digital world, Arctic Paper’s new video project is designed to demonstrate how a brand selling a tangible product can remain relevant.
Digital artists are deconstructing the clichéd visual codes of luxury advertising. They are exaggerating the idealised and heavily stylised character of branded imagery to create a high-end aesthetic for digitally savvy consumers.
As the design world gears up for the 55th Salone Internazionale del Mobile, LS:N Global previews a selection of must-see exhibitions and product launches to be shown across Milan’s design districts.
Berlin-based Zeitguised manipulates tangible objects and textures from the physical world to create surrealist visuals that are only conceivable in the digital realm.
A contemporary vision of erotica is being explored. Sex is being presented in a playful and stylised context, employing abstract representations of the body alongside bold, colourful visuals.
Berlin – Art collective Zeitguised has created a living, breathing collection of garments as part of an experimental investigation into the fundamentals of fashion.
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