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Browsing YouTube

189 results

Amazon Echo Buds, US
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Marketing & Branding

The Future of Discovery

Discovery no longer happens in isolated moments but unfolds as a continuous state, reshaping trust, visibility and identity across fragmented cultural systems. How can brands sustain relevance in this evolving landscape?

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Culture & Media

Stat: YouTube Shorts finds an unlikely home on the TV screen

YouTube says viewers now watch more than 2bn hours of Shorts on TVs every month, signalling how short-form content is increasingly moving beyond the smartphone and into the living room.

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Marketing & Branding

Stat: Gen Z turns to social for food inspiration as video dominates media…

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influences their purchasing decisions.

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Technology

Why the V&A is adding YouTube’s first upload to its collection

London’s Victoria and Albert Museum has acquired the earliest available YouTube watch page. Posted by Jawed Karim showing him at San Diego Zoo, it marked a pivotal shift from the read-only web to web 2.0’s participatory culture.

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Culture & Media

Stat: Gen Z switches off the news feed

New research from Adobe Express points to a shift in how information is accessed in the UK. Just 8% of Gen Z adults consume news content, according to the survey of 2,000 UK adults, compared to 80% who use TikTok.

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Culture & Media

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger users are accelerating the rise of newer platforms.

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Technology

Stat: Gen Alpha’s screen time soars as parents rely on them using digital…

Gen Alpha is redefining what it means to grow up online. According to new research from Morning Consult, children born after 2013 are spending much of their day immersed in screens, often streaming video and scrolling social media at the same time.

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Culture & Media

Social media star Kai Cenat launches Streamer University

Twitch sensation Kai Cenat has launched Streamer University, a weekend-long experience for aspiring creators to collaborate, learn and produce content.

J Balvin at Coachella 2024, US
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Culture & Media

YouTube introduces Watch With feature at Coachella 2025

YouTube is re-imagining its Coachella 2025 festival live-stream with a new Watch With feature.