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Browsing Youth

1275 results

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Diverging Demographics

Stat: Young people in England are facing a loneliness crisis

One in 20 young people aged 16–21 in England now report having no close friends at all, up from one in 100 in 2014 – a fivefold increase in a decade, according to a new report by the Institute for Public Policy Research (IPPR).

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Marketing & Branding

Stat: Gen Alpha teens are running brand discovery in the family home

A new survey of 1,500 respondents and 25 brands by HarrisX and Allison Worldwide finds that 62% of what parents buy for their Gen Alpha children starts with the teen requesting the brand by name – rising to 67% for teen girls.

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Marketing & Branding

Urban Outfitters recruits its own creator community to star in its first TV…

Fashion retailer Urban Outfitters has launched All Together Now, its first dedicated back-to-campus commercial, filmed at Rutgers University’s 52,454-seat football stadium in New Jersey.

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Diverging Demographics

Singapore launches heavily oversubscribed co-living scheme for under-35s

More than 500 young Singaporeans applied for a new government-backed co-living initiative within 11 days of its launch, making the scheme five times oversubscribed.

School Style Decoded by Walmart, US
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Technology

Early social media and smartphone use linked to lower academic performance

Children who begin using social media aged 11–12 perform worse in maths and reading tests than peers who delay joining, according to a Nature Human Behaviour study of more than 5,000 pupils.

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Culture & Media

Cuqui launches print magazine to reconnect teens beyond the algorithm

New youth media brand Cuqui is launching a monthly print magazine and limited-edition journal aimed at teenagers seeking an alternative to algorithm-led social media.

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Fashion

Foresight Friday: Ayesha Evans, marketing assistant

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant Ayesha Evans shares three key learnings from attending Innovation at CSM: What Matters Next? Youth Culture and the Future of Brand Relevance.

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Diverging Demographics

India’s ‘cockroach’ movement mobilises disillusioned youth

A satirical online movement has rapidly evolved into a youth-led political force in India.

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Travel & Hospitality

London pledges £30m for borough-wide late-night youth clubs

London’s mayor has pledged £30m ($40m, €34m) to fund at least one late-night youth club in every borough, as part of a wider £50m ($67m, €57m) budget for young people in 2026.