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14 results

Stat: Report reveals what motivates luxury spending in the UK

How is the luxury sector faring in the UK? A YouGov poll has revealed how the economic landscape in Britain is affecting consumers’ luxury buying behaviours.

Fragmenting Societies

Stat: US Gen Z’s bold early retirement plans clash with realities

A 2024 YouGov survey has uncovered a stark disparity between the early retirement aspirations of American Gen Z and the sobering realities they may face.

Marketing & Branding

Uber remains Millennials’ favourite brand

Global – Despite a backlash against the company, Uber’s customer base is growing, according to the YouGov BrandIndex.

Consumers want a filter for British produce when shopping online

UK – The results come as part of a new survey by YouGov, commissioned by the National Farmers’ Union.

Affluent consumers in developing nations are positive about the future

Global – Affluent consumers in developing countries are more optimistic than those in developed nations, according to a new study.

Not asking for tap water fuels plastic bottle waste

UK – A new survey shows that 71% of respondents feel uncomfortable asking for free tap water without buying something else.

Cara David: YouGov

Tracking the world’s wealthiest consumers and their spending habits.

Marketing & Branding

Children’s spending power

Austin – A new survey from online holiday rental marketplace HomeAway reveals the hidden spending power of ‘kidfluencers’ around the world.

Marketing & Branding

Pollster YouGov creates site enabling brands to search for average fans

Polling agency and think tank YouGov has created a microsite that profiles the average fan of thousands of brands and products.