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US – Wrangler Jeans is hanging up the cowboy hat and telling it like it is in its Born Ready campaign.
On the road: Denim brand sees new mileage in Travel & Hospitality
Ready for action: Jeans brand pulls a stunt
Design to fit: The shape of things to come
People are realising that the most exciting thing they can do is not online, updating their social network page. It is offline, experiencing the unmitigated magic of a live event.