The Future Laboratory

15 results

The New Merch Cycle

Merch is becoming a diagnostic layer across fashion, culture and media. From corporate uniforms to vintage sports t-shirts, these items are increasingly used to signal identity, manage uncertainty and create emotional attachment in volatile markets.

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Fashion

Japan’s remote workers embrace WFH pyjamas

Creative agency Whatever has launched a Kickstarter campaign promoting its pyjama design for corporate comfort.

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Fashion

Debenhams records astonishing suit sales as Britain's men get smarter

The traditional suit is enjoying an unprecedented sales boom in the UK as British men buy into popular culture’s increasingly sartorial style.

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Marketing & Branding

Work worn: used shirts get seal of approval

Nashville, Tennessee – Red Kap has been making durable workwear since 1923, but to demonstrate the robust nature of its latest product, the crew shirt, the company sent 300 promotional tops to distributors which had already been worn once by working men.

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Fashion

Bread & Butter autumn/winter 2012/2013

Berlin – Streetwear trade fair Bread & Butter showcased smarter, more tailored denim collections and saw a resurgence in technical fabrics across many high-tech performance-based sportswear brands. There were clear signs at the show that the contemporary streetwear market is becoming more technical, both in look and feel.

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Retail

Work fare: Safety wear brand opens new store

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Fashion

Raw energy: Students peel back the layers

London – This year’s Central Saint Martins College graduate students went back to basics, using cottons and workwear fabrics, paper, found objects and raw materials such as wood. Overall, the general mood was for stripped-back, utilitarian, layered garments with a focus on hand craftsmanship.