The Future Laboratory

61 results

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say brands don’t understand them, according to new research from Wasserman’s women-focused platform The Collective.

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Fashion

Stat: Klarna aims to close gender gap in women’s sports merchandise

Klarna, the global payments network, has unveiled Rep Her, an initiative aimed at addressing the gender gap in women’s sports merchandise.

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Fashion

Underdays shuns women’s sexy lingerie tropes

Challenging the outdated lingerie market, the undergarment brand prioritises comfort and functionality in its designs.

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Marketing & Branding

The UK plus-size market is on the rise

UK – According to a new report, £1 in every £5 spent on womenswear in the UK this year will be on plus-size fashion.

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Fashion

Amazon announces a personal stylist device

Global – The Echo Look enables users to take photos and short videos of their outfits.

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Fashion

Material innovation

Global – H&M Foundation has announced the shortlist for its annual Global Change Award.

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Marketing & Branding

Pure and simple

Global – Balenciaga’s minimalist website redesign reflects the shift from ostentatious displays of wealth to simple, pared-back statements in the luxury sector.

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Retail

Be bra-zen

Global – Uniqlo’s latest ad for its wireless bra is a quirky, dance-focused spot that moves away from the typically sexualised presentation of lingerie.

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Retail

Reforming shopping

San Francisco – Reformation’s new store is designed to provide visitors with a more comfortable and efficient shopping experience.

Browsing Womenswear

Stat: Nearly half of women feel misunderstood by brands

Stat: Klarna aims to close gender gap in women’s sports merchandise