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Browsing Womenomics

57 results

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Marketing & Branding

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say brands don’t understand them, according to new research from Wasserman’s women-focused platform The Collective.

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Fragmenting Societies

Stat: The single tax makes women more financially unstable

A US survey conducted in April 2024 by Qualtrics on behalf of Intuit Credit Karma sheds light on the financial challenges faced by single women, with nearly a quarter (23%) lacking any emergency savings.

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Fragmenting Societies

Peer-to-peer networks are crucial to women’s wealth

WealthiHer Network’s Tamara Gillan and Close Brothers Asset Management’s Jeanette Makings explain the findings from the inaugural WealthiHer report.

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Technology

Safety first

Boston – Safr is a new ride-share service focused on women’s safety and empowerment.

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Beauty

The death of diets

US – A new campaign by Weight Watchers emphasises states that weight loss is no longer about the numbers on the scale.

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Sub-Saharan Africa

Drive for female equality

Uber and UN Women have joined forces to create a million new jobs worldwide for women drivers by 2020.

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Marketing & Branding

On acid: Studio uses toxic chemicals to create Brandstanding art

Italy – Design studio Fabrica has created an art project that uses the destructive properties of acid to 'paint' portraits of women on metal plates as part of its work for UN Women.

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Europe

Girls club: Pop-up gallery curates show from a different point of view

London – New York-based art collective Girls Only ventured across the pond for a one-week-only pop-up exhibition at London’s Old Street station.

Jaeger Mothers & Daughters A/W 2014
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Marketing & Branding

Mum knows best: Jaeger celebrates mothers and daughters

London – British clothing brand Jaeger has emphasised how its clothes are timeless and for any generation in its Mothers & Daughters autumn/winter campaign.