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The New York Botanical Garden (NYBG) revealed its first major brand overhaul in over a decade in January 2024, in collaboration with global brand consultancy Wolff Olins.
Brand consultancy Wolff Olins has created a visual identity for ZigBee Alliance’s Dotdot, a universal language for Internet of Things devices.
Sweden – Telecommunications company Telia has developed a design-led alternative to employee codes of conduct.
US – Wolff Olins and ZigBee Alliance have created the first open-source language for the Internet of Things.
Healthcare brands and medical services are taking cues from the lifestyle industries and adopting a sensory aesthetic to de-stigmatise medical products and rebrand them as more human and emotional.
Brazil – Telecoms company Oi has launched a new interactive logo that responds to sound.
New York – Zee, the new logo for digital healthcare scheduling service Zocdoc, is making the brand feel more human.
Consumers look East for new wave of emerging brands
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