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Moving away from the traditional store experience, champagne and wine brands are using authentic storytelling to disrupt how and where consumers view and buy their products.
Crurated is re-inventing the way collectors buy, store and enjoy wine – offering lessons in neo-collectorship for other sectors. Founder and CEO Alfonso de Gaetano speaks to LS:N Global.
LVMH-owned Moët Hennessy has announced the opening of Cravan, a unique venue dedicated to celebrating French art de vivre, exceptional cocktails and culture in the vibrant Saint-Germain-des-Prés district of Paris.
Established in 2021 on Instagram as an ultra-exclusive tennis club based in Saint-Paul-de-Vence, South of France, The Rochambeau Club has never existed in real life.
Connecticut, US – The arrival of the drinks menu signals one of life’s most daunting moments, according to new research, with 68% of us worrying about selecting the perfect bottle when with colleagues.
Letting out a little wine: Wine bottles size down
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