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The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a brand system rooted in motion.
Beyoncé’s haircare brand Cécred has launched its debut campaign, A Deeper Understanding of Hair, created in partnership with Wieden+Kennedy.
As augmented and virtual reality continues to grow towards an expected market value of £80.3bn ($108bn, €91.3bn) by 2021, brands are using the technology to facilitate enhanced customisation and try-before-you-buy experiences.
How advertisers can win in the attention economy.
Global – Wieden + Kennedy has created a politically charged interactive music video for Alaskan rock band Portugal The Man.
US – A new campaign by Nike celebrates 86-year-old Sister Madonna Buder, a record-breaking triathlete and Catholic nun.
US – A campaign by advertising agency Wieden + Kennedy uses virtual reality to enable multiple sclerosis sufferers to experience their passions in a novel way.
Global – In our latest microtrend, Mimicry Marketing, we look at how marketers are realising that when it comes to online advertising, if you can’t beat them, join them.
Los Angeles – Chrysler has launched a 4D virtual reality experience that takes Oculus Rift headset wearers inside the production process of its new 200 model.
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