The Future Laboratory

46 results

Chivas Regal and Charles Leclerc launch whisky board game in…

Whisky brand Chivas Regal and creative company Baby Teeth have launched an entertainment-first campaign introducing Chivas Regal 16, a limited-edition whisky co-created with Formula 1 driver Charles Leclerc.

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Food & Drink

The Viewpoint: Inventing the Aged Spirits of Tomorrow

In less than a decade, non-alcoholic spirits have become a familiar feature in bars and homes, yet dark non-alcoholic spirits remain largely unexplored. Enter Sylva, the latest venture from Ben Branson, the creator of Seedlip, the world’s first distilled non-alcoholic spirit, launched in 2015.

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Food & Drink

Johnnie Walker unveils AI-powered customised bottles in Edinburgh

Diageo has launched an innovative, generative AI-powered experience at the Johnnie Walker brand home in Edinburgh.

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Marketing & Branding

Five Brands Rejuvenating Whisky

Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers without losing their centuries-old refinement.

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Marketing & Branding

Fox launches a bourbon to bring a tv character to life

To celebrate the launch of its forthcoming musical drama Monarch, Fox Entertainment is launching an official bourbon whiskey inspired by one of its lead characters.

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Food & Drink

Whiskey infused with an invasive species

An unusual ingredient gives Crab Trapper, a whiskey by Tamworth Distilling, its briny taste.

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Food & Drink

Glengoyne’s whisky box forces drinkers to switch off

Recognising the common distraction of digital devices during in-person social interactions, the brand has unveiled a whisky box that blocks phone signals for up to four smartphones.