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The overnight success of Ozempic and similar medication has revolutionised the weight loss market, but the weekly injection is on its way to reshaping way more than waistlines.
As semaglutide injections and pills become the new normal, the weight loss market is entering a new era in which appetite suppressant treatments, data collection and AI dietitians reign supreme.
The company has changed its name to WW, amid a shift in focus from weight to wellness.
UK – Weight Watchers UK has developed a subscription-based healthy meal kit.
Global – Brands are ditching the word ‘diet’ and prioritising achievable personal improvement over perfection.
Brands are ditching the word ‘diet’ and focusing on achievable personal improvement over perfection.
US – A new campaign by Weight Watchers emphasises states that weight loss is no longer about the numbers on the scale.
The major UK supermarket is trialling a new food range, My Fit Lifestyle, in London.
Chinese consumers: Wealthier, younger and larger
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