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Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven Millennial.
New York – The financial advisory company has launched a billboard campaign directly outside the streetwear store.
The move towards a cashless society is inspiring a new visual language around financial values, transactions and the appearance of money.
Canada – Investment management platform Wealthsimple’s new advert shows Millennials how easy it is to start investing.
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