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Browsing Wabi Sabi

3 results

Inaccessible Perfume by Francesca Gotti at Aybar Gallery, Miami
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Luxury

Rough wrapping

Miami – Designer Francesca Gotti’s new textured packaging concept creates the illusion of an impenetrable concrete-like object.

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Signals

A raw approach

Kuwait – Mexican creative agency Futura has created a bold brand style for sushi bar Raw, inspired by the classic Japanese aesthetics of minimalism and perfect imperfection.

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Marketing & Branding

Wabi Sabi

Notions of transience and imperfection, which dominate Japanese aesthetic tradition, are giving rise to a new design direction in packaging that challenges perceptions of beauty with highly tactile, rough and raw surfaces and expressive, unpolished mark-making.