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High-end car manufacturers are adopting subscription-based services in order to offer levels of convenience that stretch beyond traditional forms of ownership.
Germany – Volkswagen is the latest car-maker to develop a spin-off company to help it innovate around mobility.
Global – Talk of self-driving and electric cars has echoed for years. Our latest auto market explores when and how these innovations will come to fruition.
The auto industry is on the brink of tremendous change, facing a shift towards self-driving vehicles, a continued search for sustainable sources of fuel and consumer demand for improved safety features.
Paris – Creative agency DDB Paris has collaborated with illustrator Tom Haugomat to create a series of print ads for Volkswagen that examines the lies parents tell their children.French-run ad is a continuation of DDB’s Parents Lie video campaign Campaign promotes the carmaker’s used-car programme, Das WeltAuto
The 2011 Geneva motor show, which took place on 3–13 March, featured an exciting range of new models. Everything, from smart electric car concepts to ultra-luxury supercars, was on show.
Value judgement: How True Life Costs add up
As LS:N Global witnesses the greatest re-invention of the personal mobility market since the horse gave way to the car, we are now seeing the first glimpses of the post-car economy.
China finally overtook the US to become the biggest vehicle market in the world last year, so it is no surprise that the most important Chinese motor show of the year, Auto China 2010, attracted serious attention
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