The Future Laboratory

14 results

Stat: Taylor Swift and Beyoncé could influence US Gen Z vote

Taylor Swift and Beyoncé could have a significant impact on the voting choices of Generation Z in the upcoming 2024 US presidential election.

Voting is Hot AF by Saatchi & Saatchi, UK

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Marketing & Branding

Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Saatchi & Saatchi has unveiled its latest creative initiative Voting is Hot AF, aimed at motivating young people to participate in the upcoming general election.

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Culture & Media

Nearly half (47%) of US singles consider not voting as a deal-breaker

Beyond sharing common interests or hobbies, having similar views on social issues and civic responsibility is becoming another prerequisite for young singles when dating.

Inside the Black Box (Supervised Learning) by Tom Person, London

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Technology

How will technology change democratic engagement?

With consumers’ appetite for on-demand, personalised services having transformed everything from how we shop to the way we learn and date, it’s a matter of if, not when, the voting system is changed to match.