The Future Laboratory

42 results

Volkswagen marks 50 years of the GTI with fan-led anniversary film

Volkswagen has launched a campaign celebrating the 50th anniversary of the GTI, using fan stories to trace the hot hatch’s place in British culture over five decades.

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Culture & Media

Goldilocks Tech

A new era of ‘Goldilocks tech’ is prioritising a human-first approach, blending the best aspects of the ‘old’ internet with the convenience and security of modern technology.

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Marketing & Branding

Volkswagen puts authenticity first in new social storytelling campaign

Volkswagen has launched a social-first campaign, YourVolkswagen, spotlighting the authentic stories of real owners and their enduring connection to the brand.

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Marketing & Branding

Volkswagen offers beloved ketchup to US consumers for the first time

German automaker Volkswagen has distributed its beloved Gewürz Ketchup brand to the US public for the first time.

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Marketing & Branding

Volkswagen campaign celebrates the emotional bond between car and driver

Volkswagen and advertising agency Adam&EveDDB have launched YourWagen, a global brand platform spotlighting the emotional connection between Volkswagen drivers and their vehicles.

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Marketing & Branding

The Dislocated World

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand and choose what type of future they want to create.