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Browsing Voice assistants

7 results

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Technology

This smart assistant can express human emotions

Design studio Layer has created an emotional assistant to engage a wider audience and improve familiarity with smart technology. Designed for Russian internet company Mail.ru, the voice and touch-activated device is the physical embodiment of brand’s current voice assistant Marusya.

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Marketing & Branding

Tackling racism in brands’ audio content

Steve Keller, sonic strategy director at Studio Resonate, says our racialised ears are creating whitewashed audio content – and it’s time for brands to listen.

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Marketing & Branding

Placesonas: the new imperative for brands’ smart assistants

Smart assistants are breaking out of the home – so businesses must consider the new contexts and opportunities for people to interact with them on the go.

Gen Z
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Retail

Stat: Generation Alpha are proficient with voice assistants

Voice assistants are gaining traction with Generation Alpha.

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Technology

Keep calm and embrace intelligent furniture​

How can we design technology that promotes mindfulness? Kaz Oki, CEO and co-founder of Mui Lab, envisages a more natural interface experience.

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Technology

Stat: Amazon dominates the UK smart speaker market

Total American smart speaker penetration reached 8.9% this year, according to data from the Reuters Institute for the Study of Journalism.

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Technology

Say what?

Global – A recent study shows that people are more comfortable using voice assistants in private than in public.