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In June 2023, spirit brand Absolut Vodka announced a commitment to more recyclable packaging, with a new bottle made from paper.
After the market slowed, African spirits producers are leaning towards local ingredients, culture and tradition to put their drinks on the world stage.
Vita Spirits is rethinking the drinking experience, with a vodka designed specifically to be mixed with water.
With consumers unable to travel and discover local tipples, distillers are creating elevated spirits that can transport drinkers to unexpected territories.
Scientists in the UK and Ukraine have collaborated to create an artisan vodka made from rye grown in the Chernobyl exclusion zone.
L’Orbe is the world’s first vodka-infused caviar, bringing together the fine dining and mixology industries.
Global – Grey Goose has turned to bread-making as a way to tell the brand’s story.
Russia – A Leonardo DiCaprio lookalike stars in a user-generated video for vodka brand Five Lakes.
San Francisco – Hangar 1 Vodka has worked with conservation group FogQuest to create a sustainably sourced vodka.