The Future Laboratory

93 results

Jo Malone London enters Fortnite with fragrance-led gaming experience

Jo Malone London is making its gaming debut with a two-week Fortnite activation celebrating its new Sea Salt & Bergamot Cologne.

View article

Culture & Media

Future Museums

Museums are transforming through immersive technology, sensory storytelling and community-centred programming, reshaping visitor experience and redefining the future cultural landscape.

View article

Culture & Media

AI will drive the future of K-pop’s first prosumers

K-pop pioneer Lee Soo-man has positioned artificial intelligence not as a threat, but as the engine of K-pop’s next global chapter.

NYX Professional Makeup is back on Roblox, transforming Bayside High into a beauty-fueled playground just in time for back-to-school!

View article

Colliding Technologies

NYX turns beauty into game play for back-to-school on Roblox

NYX Professional Makeup is amplifying its digital-first strategy with a bold return to Roblox by taking over the platform’s most popular high school-themed experience, Bayside High, which attracts more than 23m monthly users.

Virtual experiences examples demonstrated by Geeiq, UK

View article

Gaming & Digital Spaces

Metaverse ROI: Navigating Virtual Realms for Success

Charles Hambro, CEO of Geeiq, tells LS:N Global that achieving success in the metaverse is all about setting up a strategic data-centric approach to reach a new audience with new key performance indicators.

View article

Beauty

Five Future Paths for Metaverse Beauty

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.

View article

Retail

Why retail requires long-term metaverse strategies

Justin Hochberg, CEO of Virtual Brand Group, explains the untapped benefits of the metaverse, from R&D to phygital marketing and avatar behaviour analysis.