The Future Laboratory

9 results

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Marketing & Branding

Sad Dads

Advertising has taken a decidedly sombre tone when it comes to fatherhood.

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Fashion

Sublime surrealism: Prada's dreamlike fashion film

Milan, Italy – Luxury house Prada has collaborated with AMO, the Dutch research studio counterpart to architecture firm OMA, to create a graphically surreal fashion video for its autumn/winter 2013 collection.

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Marketing & Branding

No-bollocks Boutique

Today, brands often use words such as ‘artisanal’ and ‘authentic’ in an attempt to attract consumers. But this over-laboured language often detracts from the quality of the product and can leave consumers overwhelmed. A crop of skincare brands is now cutting out such language and offering premium products at an affordable price.

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Marketing & Branding

Aunt Flo: Tampons delivered to the workplace

New York – Hello Flo is a new monthly subscription service that delivers tampons just before a woman’s period.

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Luxury

The Luxury Matrix Stage Three: Emotion and Experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the emotional impact that this can deliver.

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Marketing & Branding

A brief history: Herman Miller in under two minutes

Amsterdam – To celebrate its 108th anniversary, iconic furniture brand Herman Miller enlisted the help of Dutch animators Part of a Bigger Plan to create an animation that gives viewers a whistle-stop tour of its achievements – all in 108 seconds.