24 results
The Paris Olympics ignited a surge of activity on TikTok, with more than 1.3m posts about the Games, a staggering 1,828% increase from Tokyo 2020.
Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.
London – Adverts for a new type of synthetic human had social media in a flush this week, before the campaign was revealed to be a clever ruse for a new tv show.
Airbnb has hosted a sleepover in Waterstones’ flagship store. The inspiration for the event came when tourist David Willis was accidentally locked into the book store’s Trafalgar Square branch.
The Lego Group, the company that makes children’s favourite Lego toy construction sets, is to end its 50-year marketing partnership with oil and gas multinational Shell.
The jury awarded trophies in the Direct, Creative Effectiveness, PR and Promo and Activation categories.
Ad challenging gender stereotypes goes viral
An advertisement reaches across the great toy gender divide, lighting up discussion around how we shape the interests of society’s youngest members.
Global – In a viral marketing campaign for forthcoming science fiction film Elysium real-world advertisements have been placed in public spaces such as London’s Underground and on New York billboards and four microsites were created to promote the benefits of living in the fictional world.
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