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Browsing Vietnam

32 results

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Retail

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.

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Marketing & Branding

Stat: Southeast Asia is TikTok’s largest advertising audience

Southeast Asia now accounts for nearly a quarter of TikTok’s global advertising audience, according to the Digital 2025: July Statshot report.

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Technology

Audi Vietnam brings neuroscience to the car-buying experience

Audi Vietnam is redefining the car-buying journey with an innovative campaign for its Q8 SUV, blending neuroscience with emotional decision-making.

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Luxury

Cosmoprof Bangkok 2024: Eight Key Takeaways

Cosmoprof CBE ASEAN 2024 (13–15 June) highlighted the tremendous growth potential of the region’s beauty market and its potential for leading product innovation.

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Retail

TFWA Asia-Pacific 2024: Distillation Stories

From Glenfiddich and Jack Daniel’s to House of Suntory, spirits brands are shifting focus to engage emerging market travellers with interactive retail activations in global air travel hubs.

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Fashion

Emerging Youth: Vietnam

With more young people living in Vietnam than ever before, this generation are using the country as a canvas on which to project creativity and self-expression.

Spirit of Travel by Louis Vuitton, Vietnam
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Luxury

The State of Luxury: Vietnam

With a burgeoning affluent middle class, Vietnam is entering a new era of luxury, bolstered by high-end developments and experience-led tourism.

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Fashion

Global Luxury Market 2017: Part 1

The luxury market is in a state of flux. Major players, confronted with the need to remain relevant and desirable, are changing their strategies to gain mere percentage points of growth.

Linh Ha Nguyen
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Marketing & Branding

Meet our young Vietnamese luxurians

Vietnam – Vietnam is a country on the move. Its streets throng with motorbikes and cars, while a building boom is transforming the skyline of every city in the land. The people are prospering too, with incomes rising rapidly.