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Browsing Victors & Spoils

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North America

Two heads, and many more, are better than one

Two heads, and many more, are better than one

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Marketing & Branding

Victors & Spoils

Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, defines crowdsourcing as ‘the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call’.