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Browsing Vegetables

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The Vegetable Patch is Becoming Aspirational

In an economic landscape shaped by rising food prices, climate anxiety and the pursuit of slow living, fashion and beauty brands are turning to the vegetable patch as a produce-led design language for luxury.

Marketing & Branding

Veg Power positions greens as the enemy of children

Vegetables are being touted as the enemy in a playful ad campaign designed to get kids to eat their greens.

Cultivating Flavour

Traditionally, fruit and vegetables have been cultivated for hardiness, but a number of innovators are choosing to grow them from a different starting point: flavour.

Essence of fine dining

California – The Shed restaurant has begun bottling and selling the unusual flavourings that it uses in its kitchen.

Taste buds

US – Plant-based food manufacturer Thistle Baby is matching convenience with healthy ingredients to meet the expectations of modern-day parents.

Healthy home cooking

UK – Weight Watchers UK has developed a subscription-based healthy meal kit.

Laser labels

Sweden – Nature & More has worked with ICA to replace sticky labels on avocados and sweet potatoes with a laser mark.

Growing concerns

New York – Helping children to reconnect with the food supply chain is the inspiration behind two new start-ups.

Good harvest

US – FarmBot is a farming platform that enables users to cultivate plants remotely.