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Browsing Value driven products

6 results

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Marketing & Branding

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say brands don’t understand them, according to new research from Wasserman’s women-focused platform The Collective.

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Fashion

Primark’s Never Basic campaign champions quality and style at affordable prices

Primark is spotlighting affordable fashion essentials with the launch of its new spring/summer campaign, Never Basic – Standout Quality.

Pizza Hut, US
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Retail

Pizza Hut turns to budget dining in China as economy slows

In a bid to adapt to a sluggish economy in China, fast food giant Pizza Hut is turning to budget dining with new Pizza Hut Wow concept stores that offer smaller portions at lower prices.

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Retail

Stat: Prestige beauty thrives as mass market stagnates

New data from market research company Circana has revealed that the US beauty market reached £12.1bn ($15.3bn, €14bn) in the first half of 2024, with growth driven primarily by the prestige sector, which expanded by 8%, while the mass market held flat.

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Retail

Retail Week Live 2015 Review

In the era of the empowered, mobile-savvy consumer, retailers are fighting for customer loyalty in a competitive landscape of brand pull versus price.

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Signals

Drink me: New juice Branding & Packaging targets the value-conscious consumer

Drink me: New juice Branding & Packaging targets the value-conscious consumer