The Future Laboratory

5 results

Check-in commerce

Consumers can now shop simply by being in a store with their smartphone in their hand. Predicted in the 2002 film Minority Report, the use of checking in and personalised shopping preferences is now a reality, with a handful of apps paving the way for game-changing, physical-digital consumer behaviour.

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Europe

Shoppable Videos

International – Fashion brands and retailers are buying into the shoppable video format as v-commerce becomes more popular, and looks set to become the newest form of instant gratification retail.

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Micro Trends

Point to Purchase

Interruption advertising and brash product placement are being supplanted by content-rich buying platforms that do not jar with viewer or customer expectations. In a transmedia future, people will Point to Purchase.