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Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.
As gun violence reaches an epic scale, our US foresight analyst Carly Ettinger explores the rise of the gun safety tech market – and what this reveals about citizen sentiment and a burgeoning grief economy.
A study published in August 2023 has shown that teenagers are significantly more likely to believe online conspiracy theories than older generations, illustrating the broad impact of Gen Z’s relationship with social media.
American adults are fond of recreational drugs – new data reveals that in 2022, drug use hit an all-time high in the US.
In its 2023 Young Investor Research report, US Bank reveals how American Gen Z, in contrast with their elders, define wealth as more than financial security.
A recent survey of 906 Gen Z and Millennials conducted by the Thriving Center of Psychology sheds light on the reasons behind young Americans’ hesitation to marry.
In its annual report on the world's most liveable cities, released in June 2023, The Economist Intelligence Unit (EIU) reveals that Honolulu (Hawaii) is the first American city in the rankings, reaching 25th spot.
Non-profit news organisation Capital B is addressing the loss of heritage Black newspapers with a graphic identity that gives the organisation a feeling of prestige and legacy.
For the first time since 1940, architects in the US are threatening to unionise.