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Fashion retailer Uniqlo is marking its 40th anniversary with The Heart of LifeWear, a global campaign donating one million Heattech thermal garments to vulnerable communities this winter.
McDonald’s questions defined gender roles, Dizziak caters for ethnically diverse hair types, Uniqlo and Solange blur the line between art and commerce.
As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials into an online setting.
Singapore – Machineast has developed an audio-visual project for Uniqlo Singapore focusing on the brand’s AIRism fibre.
Global – Uniqlo’s latest ad for its wireless bra is a quirky, dance-focused spot that moves away from the typically sexualised presentation of lingerie.
The modest wear market is growing, with Muslim influencers, brand collaborations and lifestyle-led thinking all playing a part.
Global – Clothing brand Uniqlo’s new global ad campaign focuses on our emotional response to clothes by asking ‘Why do we get dressed?’
London – Retailer Uniqlo has announced the relaunch of its global flagship store with a film celebrating contemporary dance in the capital.
A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.
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