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Brands are taking a more proactive role in shaping their cities by leading urban regeneration initiatives and investing in the development of public spaces.
Global – Emirates has created a set of moisturising pyjamas to help luxury travellers arrive refreshed.
Global – Recovery is an increasingly essential part of consumers’ exercise regimes as their interest in Pro-formance Training gathers pace.
Brands are encouraging consumers to reset, restore and rejuvenate.
Las Vegas – Under Armour is investing in recovery with the launch of its sleepwear line.
Global – Sportswear brand Under Armour has created an interactive Snapchat game to engage with a younger audience.
US – American sportswear brand Under Armour paradoxically encourages users to get away from technology in its advert for its latest product, the UA HealthBox.
US – High-end hunting brands expect to benefit from young urbanites looking for the thrill of the catch.
During the nine-day exchange of ideas and inspiration, the advertising and creative industries grappled with the power of Brandstanding and technology.
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