7 results
Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies in the media and fashion sectors are now creating products that embrace connoisseurship, intellectualism and diversity.
Brand collaborations are 10 a penny these days. Many are generic or ill-conceived, and branded viral videos have become homogenised, often losing resonance with their target audiences.
Young at heart: Network Evening shares youth work
90s knees-up: Umbro and Palace get nostalgic
Aitor Throup was born in Argentina, although it was his upbringing in Burnley, Lancashire, during the 1990s that fuelled his passion for British fashion labels Stone Island and C.P Company.
Diamond geezers: Umbro’s blast from the past
Tweed, moleskin and tactile fabrics for outerwear alongside reworked archive and heritage sportswear pieces are key trends emerging for the autumn/winter 2011/2012 menswear season. A series of designer projects prove there is still new life in sportswear and workwear archives. LS:N Global rounds up the trends.
:quality(85)/Media/legacy/variant_id/14790/secWRG7.jpg)
:quality(85)/Media/legacy/variant_id/26465/white_jersey_thumb.jpg)
:quality(85)/Media/legacy/variant_id/1198/IMG_1574_thumb.jpg)
:quality(85)/Media/legacy/variant_id/1291/Palace_umbro_thumb.png)
:quality(85)/Media/legacy/variant_id/22224/section_thumb_02.jpg)
:quality(85)/Media/legacy/variant_id/6993/Umbro_13505.jpg)
:quality(85)/Media/legacy/variant_id/20884/Woolrich_AW_20111_(1).jpg)