The Future Laboratory

64 results

Hastings Castle. Identity by Clare and Charlie Noon, UK

The Typefaces Reviving Heritage Branding

Folk culture, fantasy and a renewed appetite for ancient history are converging into a typographic design language that treats heritage and craftsmanship as a living visual currency rather than a historical reference.

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Marketing & Branding

Elastic Agencies

Responding to the demands of Post-purpose Brands while facing rising inflation, creative agencies must embrace flexibility to keep clients and talent in-house.

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Marketing & Branding

Artist Shantell Martin re-imagines Comic Sans font

British artist Shantell Martin has created new font Shantell Sans, based on her signature felt-tip handwriting.

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Marketing & Branding

It’s time to tackle gender tropes in typography

Designer Beatrice Caciotti and LS:N Global’s creative foresight analyst Savannah Scott discuss how to tackle the prevalence of gendering in the design sector.

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Marketing & Branding

On the Edge rebrands conservation for the digital age

Breaking away from conventional branding for conservation projects, the charity is undergoing a rebranding informed by the digital world.

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Marketing & Branding

Type and colour clash to elevate Spanish produce

Santo Cielo, a Chinese delicatessen brand that imports Spanish products into China, has rebranded to celebrate Spain’s culture.

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Design

This font can improve your memory

A team of researchers have developed Sans Forgetica, a typeface that draws on the principles of cognitive psychology to help readers remember their notes.