The Future Laboratory

28 results

Stat: US travellers struggle to spot AI-generated destination images

A new survey reveals that only 5% of American travellers can correctly identify real destination photography from AI-generated alternatives, despite 74% saying they would not book a trip without seeing images first.

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Luxury

Future Forecast 2026: Travel & Hospitality

As new markets emerge across Africa, the Middle East and India, and ageing populations reshape the future of exploration, the travel and hospitality sector will evolve through connection, consciousness and cultural regeneration.

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Marketing & Branding

Elevating Travel Narratives

AboundStudio’s founder James Huntly discusses design’s role in creating meaningful brand narratives that reflect travellers’ changing values and desires.

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Travel & Hospitality

Sleepover credit

France – Travel platform NightSwapping is bringing exchange value to the travel industry.

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Food & Drink

Pocket concierge

New York – Travellers to selected cities can now unlock curated insider content from local experts and tastemakers with digital concierge app Porter & Sail.