The Future Laboratory

179 results

The Ordinary turns beauty marketing into a luxury supermarket parody

The Ordinary has launched The Markup Marché, a supermarket-style pop-up designed to expose the pricing psychology and pseudoscientific language often used in beauty marketing.

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Food & Drink

Stat: Why nine in 10 Britons distrust ultra-processed food

Nearly nine in 10 British adults believe ultra-processed foods (UPFs) are deliberately engineered to be hard to stop eating, according to new research from nutrition app Lifesum.

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Fashion

Future Forecast 2026: Retail

As consumers navigate economic pressure, retail in 2026 will focus on longevity, transparency and emotional connection. The sector is evolving from short-term gratification to lasting value, where circular systems, cultural spaces and creator-led commerce define the new rules of engagement.

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Luxury

LuxePack Monaco 2025: Luxury Packaging’s Era of Accountability

Evolving beyond its functional and desirable roles, packaging now stands as a marker of environmental credibility, material intelligence and ethical transparency.

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Fashion

Viva Tech 2025: Five Sustainable Fashion Start-ups

From algorithmic upcycling to traceability tools, LS:N Global spotlights five fashion tech start-ups reshaping the future of sustainable production.

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Marketing & Branding

The Ordinary’s new platform shatters skincare myths

The Ordinary is dispelling skincare myths with its new platform, TheTruthShouldBeOrdinary.com.

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Luxury

Luxury Recrafted

The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a guardian of craftsmanship and provenance, an ESG champion and a cultural compass.