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Swiss activewear brand On has commissioned South African land artist Strijdom van der Merwe to create a 50-metre trail running loop in Tenerife’s Poris Desert as the backdrop for Current Form 5.0, the latest chapter of its collaboration with Korean sportswear label PAF.
Recovery wear is shifting from performance niche to everyday necessity, as brands expand beyond athletes to capture consumers seeking comfort, longevity and preventative wellbeing.
The sportswear giant is unveiling a special edition sneaker that honours popular Dubai restaurant Ravi Restaurant.
The Nike Offline mule subverts the brand’s iconic ‘Just Do It’ slogan in favour of active deceleration.
Tread by Everlane is a collection of unisex sneakers made from recycled plastic, leather and rubber.
The next generation of connected clothing will use artificial intelligence to react and recalibrate, catering for continually changing consumer needs and lifestyles.
US – Foot Locker has launched an audio guide that augments the in-store shopping experience.
Global – Adidas has developed a trainer that features synthetic spider silk.
Global – The global downturn in sales of fashion goods is not affecting the growth of the athleisure category.
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