The Future Laboratory

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Five and the Dragon Quest by Great Western Rail, UK

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends to reframe rail travel as the beginning of adventure.

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Luxury

Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Eurostar has announced a major investment in its future fleet with the planned introduction of double-decker trains, named Eurostar Celestia, set to begin operations in 2031.

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Luxury

Luxury Train Travel

Upmarket rail holidays are becoming a channel for storytelling, ecological responsibility and prestige tourism, driven by younger wealthy audiences who are seeking exclusive cultural experiences.

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Marketing & Branding

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Oduwole dives into ice cream heaven, wellness wearables and the latest tourism news.

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Sustainability

Stat: Greenpeace report reveals stark disparity between rail and airline…

A recent report by campaigning organisation Greenpeace highlights that train travel costs four times more than flying from the UK to Europe, indicating a lack of financial incentive for travellers to opt for more sustainable transport.

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Travel & Hospitality

Luxury Pilgrims

Religious pilgrimage has never been so popular in India. In 2010, more than 650m Hindu and Sikh worshippers set off to pilgrimage sites across the sub-continent, a rise of 15.5% on the previous year, according to Indian central government figures.But the aspirations of new-found Indian affluence have influenced even the religious believers. These…