• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Tradition

61 results

View article
Culture & Media

Folk Redux

From conker clubs to progressive Morris troupes, Britain’s local lores are being revisited and remixed by grassroots community rituals who are reshaping modern British identity.

View article
Marketing & Branding

Localise to Survive

The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainability strategy in one.

View article
Luxury

Luxury Recrafted

The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a guardian of craftsmanship and provenance, an ESG champion and a cultural compass.

Ghlee, Canada
View article
Beauty

Skincare brand Ghlee harnesses the power of South Asian kitchen staple

Toronto-based skincare business Ghlee was launched in May 2023 with the ambition to introduce ghee to the Western beauty market.

Ning, China. Photography by Lou Escobar
View article
Fashion

Ning streetwear appeals to China’s patriotic youth

In response to a growing interest in cultural identity among young people in China, Ning is a luxury streetwear brand celebrating ancient tradition through a youthful lens.

Agua Mágica
View article
Food & Drink

Agua Mágica revives mezcal drinking rituals

The ultra-premium spirits brand has launchiedits first mezcal, embracing the history of Oaxaca and the rich origins of the drink.

View article
Marketing & Branding

Grow Up

Mercedes-Benz’s largest marketing campaign to date explores the complexities of being a young adult.

View article
Food & Drink

RCA and CSM 2016 Graduate Shows Review

Graduates at the Royal College of Art (RCA) and Central Saint Martins (CSM) focused on new definitions of identity emerging in response to changes in technology, social norms and science.

View article
Marketing & Branding

Wabi Sabi

Notions of transience and imperfection, which dominate Japanese aesthetic tradition, are giving rise to a new design direction in packaging that challenges perceptions of beauty with highly tactile, rough and raw surfaces and expressive, unpolished mark-making.