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Browsing Toys

75 results

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Retail

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities address gambling risks linked to the collectible craze.

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Culture & Media

Stat: TikTok drives holiday shopping trends among users with gift inspiration 

TikTok is shaping the way its users discover and purchase holiday gifts, with 55% of shoppers finding inspiration on the platform, according to a survey by marketing agency MGH.

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Design

Mattel’s first blind Barbie doll takes a positive step forward

Mattel is taking a significant step towards inclusivity with the launch of its first blind Barbie doll.

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Technology

Morrama launches mindful AI tools to support children’s mental health

Design consultancy Morrama has introduced a set of innovative AI tool concepts aimed at supporting children aged six or older to manage emotions, explore creativity and build connections.

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Marketing & Branding

Toys R Us and Native Foreign use AI to bring the toy brand’s origin story to…

Toys R Us Studios, the global toy brand’s entertainment production arm, has partnered with creative agency Native Foreign to create the first ever brand film using Sora, OpenAI’s text-to-video tool.

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Marketing & Branding

The Lego Group collaborates with women's football stars

The Lego Group joined forces with renowned female football players Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala for its latest 899-piece set, titled Icons of Play.

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Retail

Stat: Children’s play upholds gender stereotypes

New research by toy company Lego reveals that gender stereotypes remain prevalent in children’s play, with 71% of boys worrying that they will be teased if they play with toys associated with the opposite sex.

Barbie Loves the Ocean by Mattel, US
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Design

Mattel transforms ocean-bound plastics into Barbies

In its latest sustainability push, toy brand Mattel has introduced a line of Barbie dolls made from recycled ocean-based plastic.

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Diverging Demographics

Stat: Gender-neutral toys broaden Gen Alpha’s horizons

The Gender Beyond the Binary report by marketing agency Bigeye highlights generational discrepancies in the effects of gendered toys on children’s future career ambitions.