The Future Laboratory

Town Rebranding

Cities and towns are working with branding agencies and graphic designers to re-invent themselves with strong identities that emphasise ‘style’ more than ‘government’.

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North America

Civic Branding

Brands are beginning to shrug off their multinational status and look, instead, at local communities.

Browsing town

Town Rebranding

Google Street View extends to northernmost Canada

New image: Walsall paints a positive picture

In the jeans: Denim brand rebuilds local heritage

One-Off design: Shrewsbury changes its image

Facebook game helps spread joy and funding

Slow food: Temporary market provides urban escape

Street culture: Moving images in public space

Civic Branding

Browsing town

Town Rebranding

Google Street View extends to northernmost Canada

New image: Walsall paints a positive picture

In the jeans: Denim brand rebuilds local heritage

One-Off design: Shrewsbury changes its image

Facebook game helps spread joy and funding

Slow food: Temporary market provides urban escape

Street culture: Moving images in public space

Civic Branding