12 results
Brands are shifting from static or online campaigns to mobile, experience-led activations that embed themselves directly within the cultural lives of young people at college.
The ATP Tour is ushering in a new era with It All Adds Up, a campaign designed to elevate the year-round men’s tennis circuit and its role in shaping player rankings.
American Express has released a report, revealing that younger people are prioritising travel, dining and entertainment experiences this summer.
The virtual city tour allows people to experience a city without visual stimuli.
New York – The Metropolitan Museum of Art (Met) has collaborated with dance company Monica Bill Barnes & Company to launch The Museum Workout.
E-tailer Everlane has forged a niche as one of the world’s most honest retailers. Every stitch, scrap and design in its collection can be traced back to its origin through the brand’s unwavering dedication to Radical Transparency.
Cool idea: Fashion brands in ice cream scoop
X-ray vision: App lets you see under the bonnet
Keen to connect with today’s consumers, brands are trying out a new form of mobile commerce, where they take their brand experiences, often in containers, to consumers.
:quality(85)/Media/legacy/variant_id/390597/091025-clinique-btc25-gt-01384-beyondthelight.jpg)
:quality(85)/Media/legacy/variant_id/366740/atp-kv-brand-alcaraz-1920x1080-v05.jpg)
:quality(85)/Media/legacy/variant_id/355077/gaming.jpg)
:quality(85)/Media/legacy/variant_id/248195/05.jpg)
:quality(85)/Media/legacy/variant_id/166655/museum-workout-metmuseum-paula-lobo-8472.jpg)
:quality(85)/Media/legacy/variant_id/117520/Everlane-AskWhyLA-32%5B1%5D.jpg)
:quality(85)/Media/legacy/variant_id/1306/_MG_1724.jpg)
:quality(85)/Media/legacy/variant_id/27813/home_page.png)
:quality(85)/Media/legacy/variant_id/14479/3rd_Ward_ShopBox%2C_Brooklyn%2C_New_York.jpg)