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Dental care brand Colgate is tapping into the interests of Generation Z with its new sub-brand CO.
US – Hello has launched a playful campaign to promote its new all-natural, chemical-free toothpaste product.
Brands are adding activated charcoal and clay to topical beauty treatments and ingestibles, and finding that consumers are interested in countering the invisible threat of man-made toxins with material from the earth.
Say aah: Nanotechnology takes on toothpaste
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